GuestlistOnline
vs Luma
Community events vs private events. See how they compare on features, pricing, and which is right for your use case.
Luma is the better tool for public community events: unlimited free events and guests, public discovery, Zoom integration with attendance tracking, and blasts by email, SMS, push and WhatsApp on the free plan. GuestlistOnline is the better tool for private events you run at a door: offline QR check-in, promoter tracking with commissions, EU hosting and seven languages. Luma charges 5% on paid tickets on its free plan and 0% on Plus at $59 a month billed annually, with Stripe on top in both cases; GuestlistOnline charges 5% + €0.25 with processing included and nothing on free events.
Feature comparison
An honest look at how the two platforms compare.
| Feature | GuestlistOnline | Luma |
|---|---|---|
| Guest list & RSVP | ||
| Guest list management | Full management with import, filters, tags, and dietary tracking | Unlimited guests with CSV import and export and approval or token-gated registration; tags and a waitlist are not published |
| Promoter tracking | Built-in with commission management | Not confirmed — an "Event Referrals" article exists, but commissions are not published |
| Guest approval | Registrations can require approval before a ticket is issued | Approval or token-gated registration, on the free plan |
| Plus-ones | Plus-ones with names and your own wording on the registration page | Group purchase and group registration, with separate first and last names on Plus |
| Waitlist | Capacity limit that closes registration when full, plus guest approval | Not published on the pricing page |
| Costs & payouts | ||
| Free plan limits | 50 guests per event, no fees on free events | Unlimited events and guests, 5% fee on paid tickets |
| Platform fees | Free events: none. Paid tickets: 5% + €0.25, processing included | 5% on free plan; 0% on Plus ($59/mo annual), plus Stripe 2.9% + $0.30 |
| Subscription | Free plan (1 event, 50 guests), €19.99 for a single event, €29/month or €249/year on Pro | Free forever; Luma Plus $59/month billed annually (a 14% saving, and the monthly price is not shown); Enterprise on a custom quote with SSO, APIs and an org account. USD only |
| Payments and payouts | Stripe Connect, including iDEAL, cards, Apple Pay and Google Pay; payouts land in your own Stripe account | Stripe: cards, Apple Pay, Google Pay, iDEAL, Konbini and PayNow. Luma stores no payment data, and payout timing is not published |
| Check-in & door | ||
| QR code check-in | Built-in with offline mode (PWA scanner) | Check-in through Luma on every plan, with a Check-in Manager role on Plus; offline check-in is not published |
| Several devices at once | Multiple scanner devices on the same guest list, synced live, with door-staff access tokens | Unlimited cohosts and event managers on the free plan and a Check-in Manager role on Plus; a device limit is not published |
| Badge printing | Not offered | Not published |
| Branding & communication | ||
| Custom branding | Custom branding from Per Event (€19.99); full white-label on Enterprise | Luma-branded pages; a custom event URL on Plus, and no white-label was found |
| Notifications | Email-based notifications | Blasts and automated reminders by email, SMS, push and WhatsApp: 500 sends a week free, 5,000 on Plus, add-ons up to 100,000 a week at $800/month |
| Platform | ||
| Virtual & hybrid events | In-person events only | Zoom integration with attendance tracking |
| Event discovery | Private by default — invite only | Luma Discover public marketplace |
| Multi-language UI | 7 full language translations | English-first: the languages help article was not retrievable, and the discovery site carries hreflang tags for many locales |
| Best for | Private events, weddings, clubs, door operations | Community events, meetups, workshops, virtual events |
| Team access | 6 roles, up to 5 team members on Per Event and 50 on Pro | Unlimited cohosts and event managers and 3 calendar admins on the free plan; 5 admins and a Check-in Manager role on Plus |
| Data location and certifications | Hosted in the EU, GDPR-compliant | AWS hosting with the region unstated and no explicit GDPR statement found; SOC 2 Type II and SOC 3 reports on the trust page, and Stripe PCI Level 1 |
| API and integrations | REST API and webhooks on Enterprise; CSV import and export on every paid plan | Zapier on the free plan, Zoom, an API on Plus and advanced integrations on Enterprise |
| Export | CSV export of guests, RSVPs, answers and check-in status | CSV import and export of the guest list |
Facts verified on 2026-09-17. Sources are listed at the bottom of this page.
What each one costs
GuestlistOnline
- Free — €01 event, 50 guests, guest list, RSVP page, manual check-in
- Per Event — €19.99 one-offUnlimited guests for one event, QR check-in, templates, branding, gift fund, 5 team members
- Pro — €29/month or €249/yearUnlimited events and guests, analytics, organisation settings, 50 team members, 7-day trial
- Enterprise — CustomWhite-label, API and webhooks, dedicated support and SLA
Free events: no fees. Paid tickets: 5% + 0.25 per ticket in the ticket currency, payment processing included.
Luma
- Free — $0Unlimited events and guests, 5% platform fee on paid tickets, unlimited cohosts, 3 calendar admins, 500 sends a week, Luma branding
- Luma Plus — $59/month billed annually0% platform fee, 5 calendar admins, Check-in Manager role, custom event URL, API, 5,000 sends a week
- Enterprise — CustomSSO, priority events, advanced integrations, APIs and an organisation account
From luma.com/pricing, checked 17 Sep 2026. USD only, with no regional fee tables. Stripe processing (typically 2.9% + $0.30) applies to all paid tickets on both plans.
What you pay on 200 × $25 tickets ($5,000 gross)
Free plan. Luma Plus ($59/month billed annually) removes the 5% but Stripe still applies.
Assumes one ticket per order and no VAT differences. Both platforms charge nothing on free tickets.
What sets them apart
The details that matter when choosing between the two.
Offline check-in
GuestlistOnline's PWA scanner works without Wi-Fi — it syncs the guest list before the event and processes scans locally, then syncs back when connectivity returns. Luma includes check-in on every plan and adds a Check-in Manager role on Plus, but publishes nothing about an offline mode, so a warehouse, a festival field or a basement club is a question you would have to test before doors.
Private by default
GuestlistOnline events are never listed in a public marketplace. Luma's Discover platform publicly lists events — great for community builders who want exposure, but a problem for private or corporate events that need discretion.
Community reach
Luma has public discovery, blasts and automated reminders by email, SMS, push and WhatsApp on the free tier, Zoom integration with attendance tracking, and approval or token-gated registration for communities that need it. Different tool, different job.
Door operations and control
GuestlistOnline is built for the door: promoter tracking with commissions, artist guest allocations, multiple scanner devices with door-staff tokens, your own branding from the €19.99 plan and EU hosting. Luma is USD-only, keeps Luma branding on every plan, states no hosting region and does not confirm promoter commissions.
When Luma is the better choice
If you run community meetups, virtual workshops, or social events and want people to find them, Luma is genuinely built for that.
- You want public discovery through Luma Discover and calendar subscriptions
- You run virtual or hybrid events and need Zoom attendance tracking
- You rely on SMS, WhatsApp or push notifications to fill a room
- You sell enough tickets that Plus at $59 a month, billed annually, beats a percentage
- You need unlimited free events and guests
Switching from Luma
Luma exports the guest list as CSV from the event dashboard, and imports one the same way. Import that file into GuestlistOnline and map the columns you want to keep.
What carries over
- Guest names and email addresses
- RSVP status if you map the column on import
- Registration answers you map as guest fields
What doesn't
- Event referral chains and Luma Discover placement
- Token-gating settings and approval rules
- Luma calendar subscribers and scheduled blasts
- Zoom attendance links and Zapier connections
Common questions
Frequently asked questions about GuestlistOnline vs Luma.
All comparisons
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Sources
Verified on 2026-09-17. Spotted something out of date? Email go@guestlistonline.com and we will correct it.