Event Management Software Comparison

GuestlistOnline
vs Luma

Community events vs private events. See how they compare on features, pricing, and which is right for your use case.

Free up to 50 guests
Free plan: no credit card
Free events: no fees
Short answer

Luma is the better tool for public community events: unlimited free events and guests, public discovery, Zoom integration with attendance tracking, and blasts by email, SMS, push and WhatsApp on the free plan. GuestlistOnline is the better tool for private events you run at a door: offline QR check-in, promoter tracking with commissions, EU hosting and seven languages. Luma charges 5% on paid tickets on its free plan and 0% on Plus at $59 a month billed annually, with Stripe on top in both cases; GuestlistOnline charges 5% + €0.25 with processing included and nothing on free events.

Side by side

Feature comparison

An honest look at how the two platforms compare.

GuestlistOnline vs Luma: feature comparison
FeatureGuestlistOnlineLuma
Guest list & RSVP
Guest list management
Full management with import, filters, tags, and dietary tracking
Unlimited guests with CSV import and export and approval or token-gated registration; tags and a waitlist are not published
Promoter tracking
Built-in with commission management
Not confirmed — an "Event Referrals" article exists, but commissions are not published
Guest approval
Registrations can require approval before a ticket is issued
Approval or token-gated registration, on the free plan
Plus-ones
Plus-ones with names and your own wording on the registration page
Group purchase and group registration, with separate first and last names on Plus
Waitlist
Capacity limit that closes registration when full, plus guest approval
Not published on the pricing page
Costs & payouts
Free plan limits
50 guests per event, no fees on free events
Unlimited events and guests, 5% fee on paid tickets
Platform fees
Free events: none. Paid tickets: 5% + €0.25, processing included
5% on free plan; 0% on Plus ($59/mo annual), plus Stripe 2.9% + $0.30
Subscription
Free plan (1 event, 50 guests), €19.99 for a single event, €29/month or €249/year on Pro
Free forever; Luma Plus $59/month billed annually (a 14% saving, and the monthly price is not shown); Enterprise on a custom quote with SSO, APIs and an org account. USD only
Payments and payouts
Stripe Connect, including iDEAL, cards, Apple Pay and Google Pay; payouts land in your own Stripe account
Stripe: cards, Apple Pay, Google Pay, iDEAL, Konbini and PayNow. Luma stores no payment data, and payout timing is not published
Check-in & door
QR code check-in
Built-in with offline mode (PWA scanner)
Check-in through Luma on every plan, with a Check-in Manager role on Plus; offline check-in is not published
Several devices at once
Multiple scanner devices on the same guest list, synced live, with door-staff access tokens
Unlimited cohosts and event managers on the free plan and a Check-in Manager role on Plus; a device limit is not published
Badge printing
Not offered
Not published
Branding & communication
Custom branding
Custom branding from Per Event (€19.99); full white-label on Enterprise
Luma-branded pages; a custom event URL on Plus, and no white-label was found
Notifications
Email-based notifications
Blasts and automated reminders by email, SMS, push and WhatsApp: 500 sends a week free, 5,000 on Plus, add-ons up to 100,000 a week at $800/month
Platform
Virtual & hybrid events
In-person events only
Zoom integration with attendance tracking
Event discovery
Private by default — invite only
Luma Discover public marketplace
Multi-language UI
7 full language translations
English-first: the languages help article was not retrievable, and the discovery site carries hreflang tags for many locales
Best for
Private events, weddings, clubs, door operations
Community events, meetups, workshops, virtual events
Team access
6 roles, up to 5 team members on Per Event and 50 on Pro
Unlimited cohosts and event managers and 3 calendar admins on the free plan; 5 admins and a Check-in Manager role on Plus
Data location and certifications
Hosted in the EU, GDPR-compliant
AWS hosting with the region unstated and no explicit GDPR statement found; SOC 2 Type II and SOC 3 reports on the trust page, and Stripe PCI Level 1
API and integrations
REST API and webhooks on Enterprise; CSV import and export on every paid plan
Zapier on the free plan, Zoom, an API on Plus and advanced integrations on Enterprise
Export
CSV export of guests, RSVPs, answers and check-in status
CSV import and export of the guest list

Facts verified on 2026-09-17. Sources are listed at the bottom of this page.

Pricing

What each one costs

GuestlistOnline

  • Free — €0
    1 event, 50 guests, guest list, RSVP page, manual check-in
  • Per Event — €19.99 one-off
    Unlimited guests for one event, QR check-in, templates, branding, gift fund, 5 team members
  • Pro — €29/month or €249/year
    Unlimited events and guests, analytics, organisation settings, 50 team members, 7-day trial
  • Enterprise — Custom
    White-label, API and webhooks, dedicated support and SLA

Free events: no fees. Paid tickets: 5% + 0.25 per ticket in the ticket currency, payment processing included.

Luma

  • Free — $0
    Unlimited events and guests, 5% platform fee on paid tickets, unlimited cohosts, 3 calendar admins, 500 sends a week, Luma branding
  • Luma Plus — $59/month billed annually
    0% platform fee, 5 calendar admins, Check-in Manager role, custom event URL, API, 5,000 sends a week
  • Enterprise — Custom
    SSO, priority events, advanced integrations, APIs and an organisation account

From luma.com/pricing, checked 17 Sep 2026. USD only, with no regional fee tables. Stripe processing (typically 2.9% + $0.30) applies to all paid tickets on both plans.

What you pay on 200 × $25 tickets ($5,000 gross)

GuestlistOnline
$300
Free events: no fees. Paid tickets: 5% + 0.25 per ticket in the ticket currency, payment processing included.
Luma
$455
5% per ticket, plus Stripe processing 2.9% + $0.30. The payment-processing cost above is already included in this estimate.

Free plan. Luma Plus ($59/month billed annually) removes the 5% but Stripe still applies.

Assumes one ticket per order and no VAT differences. Both platforms charge nothing on free tickets.

Key differences

What sets them apart

The details that matter when choosing between the two.

Offline check-in

GuestlistOnline's PWA scanner works without Wi-Fi — it syncs the guest list before the event and processes scans locally, then syncs back when connectivity returns. Luma includes check-in on every plan and adds a Check-in Manager role on Plus, but publishes nothing about an offline mode, so a warehouse, a festival field or a basement club is a question you would have to test before doors.

Private by default

GuestlistOnline events are never listed in a public marketplace. Luma's Discover platform publicly lists events — great for community builders who want exposure, but a problem for private or corporate events that need discretion.

Community reach

Luma has public discovery, blasts and automated reminders by email, SMS, push and WhatsApp on the free tier, Zoom integration with attendance tracking, and approval or token-gated registration for communities that need it. Different tool, different job.

Door operations and control

GuestlistOnline is built for the door: promoter tracking with commissions, artist guest allocations, multiple scanner devices with door-staff tokens, your own branding from the €19.99 plan and EU hosting. Luma is USD-only, keeps Luma branding on every plan, states no hosting region and does not confirm promoter commissions.

Fair is fair

When Luma is the better choice

If you run community meetups, virtual workshops, or social events and want people to find them, Luma is genuinely built for that.

  • You want public discovery through Luma Discover and calendar subscriptions
  • You run virtual or hybrid events and need Zoom attendance tracking
  • You rely on SMS, WhatsApp or push notifications to fill a room
  • You sell enough tickets that Plus at $59 a month, billed annually, beats a percentage
  • You need unlimited free events and guests
Migration

Switching from Luma

Luma exports the guest list as CSV from the event dashboard, and imports one the same way. Import that file into GuestlistOnline and map the columns you want to keep.

What carries over

  • Guest names and email addresses
  • RSVP status if you map the column on import
  • Registration answers you map as guest fields

What doesn't

  • Event referral chains and Luma Discover placement
  • Token-gating settings and approval rules
  • Luma calendar subscribers and scheduled blasts
  • Zoom attendance links and Zapier connections
FAQ

Common questions

Frequently asked questions about GuestlistOnline vs Luma.

Ready to take control of your guest list?

Start free with up to 50 guests. Free plan: no credit card, no fees on free events, no sales calls.

Sources

Verified on 2026-09-17. Spotted something out of date? Email go@guestlistonline.com and we will correct it.